(观察者网讯文/黄子昊编辑/弘毅)1月3日,360公司创始人、董事长兼CEO周鸿祎在参加公司活动时,和员工分享自己的演讲心得,他说,好的演讲就是要说人话,聚焦一点,幽默自黑,还要会讲故事。

Mr. Zhou, the company's founder, chairman and CEO, shared his speech with his staff on January 3 when he attended the company's event, saying that a good speech is about talking, focusing, humor and telling stories.

  在现场周鸿祎发动自嘲技能,说自己曾经是个宅男,为了工作不得不出门演讲。他还道出了一个“彩蛋”,提到当年张朝阳的一段演讲,因为忘词整整停滞了5分钟,在想起来后继续演讲,周鸿祎由此体会到,好的演讲,还需要“勇气”作为支撑。

At the scene Zhou Hongyi launched self-deprecating skills, saying that he was a otaku and had to go out to speak for work. He also said a \"colored egg \", referring to a speech by zhang chaoyang, because the words were completely stagnant for five minutes, after remembering to continue the speech, zhou learned that a good speech, but also need\" courage \"as a support.

  周鸿祎在现场还点评了选手的表现。他首先批评了比赛选手的“朗诵腔”听起来慷慨激昂,但不通俗易懂,很难讲到听众心里去。他强调,演讲的关键不是讨老板的欢喜,而是讲听众爱听的内容,演讲就是要说“人话”,用最朴素的语言打动听众。

Zhou also commented on the performance of the contestants at the scene. He first criticized the contestant's \"recitation\" for sounding impassioned, but it was not easy to understand and difficult to speak to the audience. He stressed that the key to the speech was not to please the boss, but to talk about what the audience liked to hear.

  除此之外他还分享了其他建议,例如,演讲的内容要聚焦在一个话题上,用5分钟讲好一个小故事,传达自己的理念,避免过于宏大的命题。另外,演讲前为了避免紧张,可以事先准备一个幽默段子,用来化解尴尬和紧张。

In addition, he shared other suggestions, such as focusing on a topic, telling a small story in five minutes, communicating ideas and avoiding overly ambitious propositions. In addition, in order to avoid tension before the speech, you can prepare a humorous paragraph in advance to resolve embarrassment and tension.

  2012年,在做手机时,周鸿祎曾主动在微博调侃雷军,“把高配置手机以低价卖给用户,除了让您很生气之外何罪之有”;

In 2012, while working on a mobile phone, mr. zhou took the initiative to make fun of mr. lee on weibo,\" selling high-configured phones to users at a low price, other than making you angry.\"

  2015年,在发布360路由器时,周鸿祎再次“碰瓷”小米称,“通过小米的事实证明,学苹果是没错的,但抄苹果要跨界抄”;

In 2015, when the 360 router was released, zhou once again \"touched porcelain\" Xiaomi said that \"through the facts of millet, apple learning is true, but copy apple to cross-border copy \".

  2019年3月在一场论坛上,他提出“互联网思维就是骂街”“手机是人类新长出的一个器官“等观点,引发i媒体关注;

In march 2019, at a forum, he raised the idea that \"internet thinking is scolding the street\" and \"cell phone is a new organ of human beings \", which attracted i media attention.

  同年10月在360集团员工集体婚礼上,周鸿祎谈到李国庆夫妇之事,发表“大事应该男人说了算,小事才听女人的”等言论,引发争议。

In October of the same year, at the 360 group employee's collective wedding, Zhou Hongyi talked about the Li Guoqing couple, and made controversial remarks such as \"big things should be men's decision, small things should listen to women's\" and so on.

  有业内人士认为,领导层的发言表现会对公司的品牌和声誉产生重大影响。中国企业每年要举办各类活动,而管理层的演讲表现是社会重点关注的内容。例如,雷军在小米印度发布会上的“areyouok“、董明珠在回应格力全员加薪1000元时说“你也加啊”、以及罗永浩的相声式发布会等,都是个人言行和公司形象“绑定”的例证。

Some in the industry believe that the leadership's performance will have a significant impact on the company's brand and reputation. Chinese companies hold various activities every year, and the management's speech performance is the focus of social attention. For example, lee's \"are you ok\" at xiaomi's indian press conference, dong mingzhu's \"you add ah\" in response to gree's all-staff salary increase of 1000 yuan, and luo yonghao's crosstalk-style press conference are examples of personal words and deeds and the company's image \"binding \".


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